State-of-the-art (SOTA) reinforcement learning (RL) methods enable the vision-language agents to learn from interactions with the environment without human supervision. However, they struggle with learning inefficiencies in tackling real-world complex sequential decision-making tasks, especially with sparse reward signals and long-horizon dependencies. To effectively address the issue, we introduce Variational Subgoal-Conditioned RL (VSC-RL), which reformulates the vision-language sequential decision-making task as a variational goal-conditioned RL problem, allowing us to leverage advanced optimization methods to enhance learning efficiency. Specifically, VSC-RL optimizes the SubGoal Evidence Lower BOund (SGC-ELBO), which consists of (a) maximizing the subgoal-conditioned return via RL and (b) minimizing the subgoal-conditioned difference with the reference policy. We theoretically demonstrate that SGC-ELBO is equivalent to the original optimization objective, ensuring improved learning efficiency without sacrificing performance guarantees. Additionally, for real-world complex decision-making tasks, VSC-RL leverages the vision-language model to autonomously decompose the goal into feasible subgoals, enabling efficient learning. Across various benchmarks, including challenging real-world mobile device control tasks, VSC-RL significantly outperforms the SOTA vision-language agents, achieving superior performance and remarkable improvement in learning efficiency.