K-means defines one of the most employed centroid-based clustering algorithms with performances tied to the data's embedding. Intricate data embeddings have been designed to push $K$-means performances at the cost of reduced theoretical guarantees and interpretability of the results. Instead, we propose preserving the intrinsic data space and augment K-means with a similarity measure invariant to non-rigid transformations. This enables (i) the reduction of intrinsic nuisances associated with the data, reducing the complexity of the clustering task and increasing performances and producing state-of-the-art results, (ii) clustering in the input space of the data, leading to a fully interpretable clustering algorithm, and (iii) the benefit of convergence guarantees.