Recently, several specialized instruction-tuned Large Language Models (LLMs) for Named Entity Recognition (NER) have emerged. Compared to traditional NER approaches, these models have strong generalization capabilities. Existing LLMs mainly focus on zero-shot NER in out-of-domain distributions, being fine-tuned on an extensive number of entity classes that often highly or completely overlap with test sets. In this work instead, we propose SLIMER, an approach designed to tackle never-seen-before named entity tags by instructing the model on fewer examples, and by leveraging a prompt enriched with definition and guidelines. Experiments demonstrate that definition and guidelines yield better performance, faster and more robust learning, particularly when labelling unseen Named Entities. Furthermore, SLIMER performs comparably to state-of-the-art approaches in out-of-domain zero-shot NER, while being trained on a reduced tag set.