Scalable Modeling of Conversational-role based Self-presentation Characteristics in Large Online Forums

Online discussion forums are complex webs of overlapping subcommunities (macrolevel structure, across threads) in which users enact different roles depending on which subcommunity they are participating in within a particular time point (microlevel structure, within threads). This sub-network structure is implicit in massive collections of threads. To uncover this structure, we develop a scalable algorithm based on stochastic variational inference and leverage topic models (LDA) along with mixed membership stochastic block (MMSB) models. We evaluate our model on three large-scale datasets, Cancer-ThreadStarter (22K users and 14.4K threads), Cancer-NameMention(15.1K users and 12.4K threads) and StackOverFlow (1.19 million users and 4.55 million threads). Qualitatively, we demonstrate that our model can provide useful explanations of microlevel and macrolevel user presentation characteristics in different communities using the topics discovered from posts. Quantitatively, we show that our model does better than MMSB and LDA in predicting user reply structure within threads. In addition, we demonstrate via synthetic data experiments that the proposed active sub-network discovery model is stable and recovers the original parameters of the experimental setup with high probability.