Reasoning before action and imagining potential outcomes (i.e., world models) are essential for embodied agents operating in complex open-world environments. Yet, prior work either incorporates only one of these abilities in an end-to-end agent or integrates multiple specialized models into an agent system, limiting the learning efficiency and generalization of the policy. Thus, this paper makes the first attempt to synergize Reasoning and Imagination in an end-to-end Generalist policy, termed RIG. To train RIG in an end-to-end manner, we construct a data pipeline that progressively integrates and enriches the content of imagination and reasoning in the trajectories collected from existing agents. The joint learning of reasoning and next image generation explicitly models the inherent correlation between reasoning, action, and dynamics of environments, and thus exhibits more than $17\times$ sample efficiency improvements and generalization in comparison with previous works. During inference, RIG first reasons about the next action, produces potential action, and then predicts the action outcomes, which offers the agent a chance to review and self-correct based on the imagination before taking real actions. Experimental results show that the synergy of reasoning and imagination not only improves the robustness, generalization, and interoperability of generalist policy but also enables test-time scaling to enhance overall performance.