Bridging the gap between diffusion models and human preferences is crucial for their integration into practical generative workflows. While optimizing downstream reward models has emerged as a promising alignment strategy, concerns arise regarding the risk of excessive optimization with learned reward models, which potentially compromises ground-truth performance. In this work, we confront the reward overoptimization problem in diffusion model alignment through the lenses of both inductive and primacy biases. We first identify the divergence of current methods from the temporal inductive bias inherent in the multi-step denoising process of diffusion models as a potential source of overoptimization. Then, we surprisingly discover that dormant neurons in our critic model act as a regularization against overoptimization, while active neurons reflect primacy bias in this setting. Motivated by these observations, we propose Temporal Diffusion Policy Optimization with critic active neuron Reset (TDPO-R), a policy gradient algorithm that exploits the temporal inductive bias of intermediate timesteps, along with a novel reset strategy that targets active neurons to counteract the primacy bias. Empirical results demonstrate the superior efficacy of our algorithms in mitigating reward overoptimization.