The human brain is a highly efficient processing unit, and understanding how it works can inspire new algorithms and architectures in machine learning. In this work, we introduce a novel framework named Brain Activation Network (BRACTIVE), a transformer-based approach to studying the human visual brain. The main objective of BRACTIVE is to align the visual features of subjects with corresponding brain representations via fMRI signals. It allows us to identify the brain's Regions of Interest (ROI) of the subjects. Unlike previous brain research methods, which can only identify ROIs for one subject at a time and are limited by the number of subjects, BRACTIVE automatically extends this identification to multiple subjects and ROIs. Our experiments demonstrate that BRACTIVE effectively identifies person-specific regions of interest, such as face and body-selective areas, aligning with neuroscience findings and indicating potential applicability to various object categories. More importantly, we found that leveraging human visual brain activity to guide deep neural networks enhances performance across various benchmarks. It encourages the potential of BRACTIVE in both neuroscience and machine intelligence studies.