Abstract:We introduce a hierarchical Bayesian approach to tackle the challenging problem of size recommendation in e-commerce fashion. Our approach jointly models a size purchased by a customer, and its possible return event: 1. no return, 2. returned too small 3. returned too big. Those events are drawn following a multinomial distribution parameterized on the joint probability of each event, built following a hierarchy combining priors. Such a model allows us to incorporate extended domain expertise and article characteristics as prior knowledge, which in turn makes it possible for the underlying parameters to emerge thanks to sufficient data. Experiments are presented on real (anonymized) data from millions of customers along with a detailed discussion on the efficiency of such an approach within a large scale production system.
Abstract:Personalized size and fit recommendations bear crucial significance for any fashion e-commerce platform. Predicting the correct fit drives customer satisfaction and benefits the business by reducing costs incurred due to size-related returns. Traditional collaborative filtering algorithms seek to model customer preferences based on their previous orders. A typical challenge for such methods stems from extreme sparsity of customer-article orders. To alleviate this problem, we propose a deep learning based content-collaborative methodology for personalized size and fit recommendation. Our proposed method can ingest arbitrary customer and article data and can model multiple individuals or intents behind a single account. The method optimizes a global set of parameters to learn population-level abstractions of size and fit relevant information from observed customer-article interactions. It further employs customer and article specific embedding variables to learn their properties. Together with learned entity embeddings, the method maps additional customer and article attributes into a latent space to derive personalized recommendations. Application of our method to two publicly available datasets demonstrate an improvement over the state-of-the-art published results. On two proprietary datasets, one containing fit feedback from fashion experts and the other involving customer purchases, we further outperform comparable methodologies, including a recent Bayesian approach for size recommendation.