Multi-Agents are Social Groups: Investigating Social Influence of Multiple Agents in Human-Agent Interactions

Multi-agent systems - systems with multiple independent AI agents working together to achieve a common goal - are becoming increasingly prevalent in daily life. Drawing inspiration from the phenomenon of human group social influence, we investigate whether a group of AI agents can create social pressure on users to agree with them, potentially changing their stance on a topic. We conducted a study in which participants discussed social issues with either a single or multiple AI agents, and where the agents either agreed or disagreed with the user's stance on the topic. We found that conversing with multiple agents (holding conversation content constant) increased the social pressure felt by participants, and caused a greater shift in opinion towards the agents' stances on each topic. Our study shows the potential advantages of multi-agent systems over single-agent platforms in causing opinion change. We discuss design implications for possible multi-agent systems that promote social good, as well as the potential for malicious actors to use these systems to manipulate public opinion.

Exploring the Potential of Human-LLM Synergy in Advancing Qualitative Analysis: A Case Study on Mental-Illness Stigma

Qualitative analysis is a challenging, yet crucial aspect of advancing research in the field of Human-Computer Interaction (HCI). Recent studies show that large language models (LLMs) can perform qualitative coding within existing schemes, but their potential for collaborative human-LLM discovery and new insight generation in qualitative analysis is still underexplored. To bridge this gap and advance qualitative analysis by harnessing the power of LLMs, we propose CHALET, a novel methodology that leverages the human-LLM collaboration paradigm to facilitate conceptualization and empower qualitative research. The CHALET approach involves LLM-supported data collection, performing both human and LLM deductive coding to identify disagreements, and performing collaborative inductive coding on these disagreement cases to derive new conceptual insights. We validated the effectiveness of CHALET through its application to the attribution model of mental-illness stigma, uncovering implicit stigmatization themes on cognitive, emotional and behavioral dimensions. We discuss the implications for future research, methodology, and the transdisciplinary opportunities CHALET presents for the HCI community and beyond.

Understanding Public Perceptions of AI Conversational Agents: A Cross-Cultural Analysis

Conversational Agents (CAs) have increasingly been integrated into everyday life, sparking significant discussions on social media. While previous research has examined public perceptions of AI in general, there is a notable lack in research focused on CAs, with fewer investigations into cultural variations in CA perceptions. To address this gap, this study used computational methods to analyze about one million social media discussions surrounding CAs and compared people's discourses and perceptions of CAs in the US and China. We find Chinese participants tended to view CAs hedonically, perceived voice-based and physically embodied CAs as warmer and more competent, and generally expressed positive emotions. In contrast, US participants saw CAs more functionally, with an ambivalent attitude. Warm perception was a key driver of positive emotions toward CAs in both countries. We discussed practical implications for designing contextually sensitive and user-centric CAs to resonate with various users' preferences and needs.