Do Generative AI Models Output Harm while Representing Non-Western Cultures: Evidence from A Community-Centered Approach

Our research investigates the impact of Generative Artificial Intelligence (GAI) models, specifically text-to-image generators (T2Is), on the representation of non-Western cultures, with a focus on Indian contexts. Despite the transformative potential of T2Is in content creation, concerns have arisen regarding biases that may lead to misrepresentations and marginalizations. Through a community-centered approach and grounded theory analysis of 5 focus groups from diverse Indian subcultures, we explore how T2I outputs to English prompts depict Indian culture and its subcultures, uncovering novel representational harms such as exoticism and cultural misappropriation. These findings highlight the urgent need for inclusive and culturally sensitive T2I systems. We propose design guidelines informed by a sociotechnical perspective, aiming to address these issues and contribute to the development of more equitable and representative GAI technologies globally. Our work also underscores the necessity of adopting a community-centered approach to comprehend the sociotechnical dynamics of these models, complementing existing work in this space while identifying and addressing the potential negative repercussions and harms that may arise when these models are deployed on a global scale.

From Melting Pots to Misrepresentations: Exploring Harms in Generative AI

With the widespread adoption of advanced generative models such as Gemini and GPT, there has been a notable increase in the incorporation of such models into sociotechnical systems, categorized under AI-as-a-Service (AIaaS). Despite their versatility across diverse sectors, concerns persist regarding discriminatory tendencies within these models, particularly favoring selected `majority' demographics across various sociodemographic dimensions. Despite widespread calls for diversification of media representations, marginalized racial and ethnic groups continue to face persistent distortion, stereotyping, and neglect within the AIaaS context. In this work, we provide a critical summary of the state of research in the context of social harms to lead the conversation to focus on their implications. We also present open-ended research questions, guided by our discussion, to help define future research pathways.

Misgendering and Assuming Gender in Machine Translation when Working with Low-Resource Languages

This chapter focuses on gender-related errors in machine translation (MT) in the context of low-resource languages. We begin by explaining what low-resource languages are, examining the inseparable social and computational factors that create such linguistic hierarchies. We demonstrate through a case study of our mother tongue Bengali, a global language spoken by almost 300 million people but still classified as low-resource, how gender is assumed and inferred in translations to and from the high(est)-resource English when no such information is provided in source texts. We discuss the postcolonial and societal impacts of such errors leading to linguistic erasure and representational harms, and conclude by discussing potential solutions towards uplifting languages by providing them more agency in MT conversations.

'Person' == Light-skinned, Western Man, and Sexualization of Women of Color: Stereotypes in Stable Diffusion

We study stereotypes embedded within one of the most popular text-to-image generators: Stable Diffusion. We examine what stereotypes of gender and nationality/continental identity does Stable Diffusion display in the absence of such information i.e. what gender and nationality/continental identity is assigned to `a person', or to `a person from Asia'. Using vision-language model CLIP's cosine similarity to compare images generated by CLIP-based Stable Diffusion v2.1 verified by manual examination, we chronicle results from 136 prompts (50 results/prompt) of front-facing images of persons from 6 different continents, 27 nationalities and 3 genders. We observe how Stable Diffusion outputs of `a person' without any additional gender/nationality information correspond closest to images of men and least with persons of nonbinary gender, and to persons from Europe/North America over Africa/Asia, pointing towards Stable Diffusion having a concerning representation of personhood to be a European/North American man. We also show continental stereotypes and resultant harms e.g. a person from Oceania is deemed to be Australian/New Zealander over Papua New Guinean, pointing to the erasure of Indigenous Oceanic peoples, who form a majority over descendants of colonizers both in Papua New Guinea and in Oceania overall. Finally, we unexpectedly observe a pattern of oversexualization of women, specifically Latin American, Mexican, Indian and Egyptian women relative to other nationalities, measured through an NSFW detector. This demonstrates how Stable Diffusion perpetuates Western fetishization of women of color through objectification in media, which if left unchecked will amplify this stereotypical representation. Image datasets are made publicly available.

ChatGPT Perpetuates Gender Bias in Machine Translation and Ignores Non-Gendered Pronouns: Findings across Bengali and Five other Low-Resource Languages

In this multicultural age, language translation is one of the most performed tasks, and it is becoming increasingly AI-moderated and automated. As a novel AI system, ChatGPT claims to be proficient in such translation tasks and in this paper, we put that claim to the test. Specifically, we examine ChatGPT's accuracy in translating between English and languages that exclusively use gender-neutral pronouns. We center this study around Bengali, the 7$^{th}$ most spoken language globally, but also generalize our findings across five other languages: Farsi, Malay, Tagalog, Thai, and Turkish. We find that ChatGPT perpetuates gender defaults and stereotypes assigned to certain occupations (e.g. man = doctor, woman = nurse) or actions (e.g. woman = cook, man = go to work), as it converts gender-neutral pronouns in languages to `he' or `she'. We also observe ChatGPT completely failing to translate the English gender-neutral pronoun `they' into equivalent gender-neutral pronouns in other languages, as it produces translations that are incoherent and incorrect. While it does respect and provide appropriately gender-marked versions of Bengali words when prompted with gender information in English, ChatGPT appears to confer a higher respect to men than to women in the same occupation. We conclude that ChatGPT exhibits the same gender biases which have been demonstrated for tools like Google Translate or MS Translator, as we provide recommendations for a human centered approach for future designers of AIs that perform language translation to better accommodate such low-resource languages.