Abstract:This paper presents the design and development of an innovative interactive robotic system to enhance audience engagement using character-like personas. Built upon the foundations of persona-driven dialog agents, this work extends the agent application to the physical realm, employing robots to provide a more immersive and interactive experience. The proposed system, named the Masquerading Animated Social Kinematics (MASK), leverages an anthropomorphic robot which interacts with guests using non-verbal interactions, including facial expressions and gestures. A behavior generation system based upon a finite-state machine structure effectively conditions robotic behavior to convey distinct personas. The MASK framework integrates a perception engine, a behavior selection engine, and a comprehensive action library to enable real-time, dynamic interactions with minimal human intervention in behavior design. Throughout the user subject studies, we examined whether the users could recognize the intended character in film-character-based persona conditions. We conclude by discussing the role of personas in interactive agents and the factors to consider for creating an engaging user experience.