LLM Social Simulations Are a Promising Research Method

Accurate and verifiable large language model (LLM) simulations of human research subjects promise an accessible data source for understanding human behavior and training new AI systems. However, results to date have been limited, and few social scientists have adopted these methods. In this position paper, we argue that the promise of LLM social simulations can be achieved by addressing five tractable challenges. We ground our argument in a literature survey of empirical comparisons between LLMs and human research subjects, commentaries on the topic, and related work. We identify promising directions with prompting, fine-tuning, and complementary methods. We believe that LLM social simulations can already be used for exploratory research, such as pilot experiments for psychology, economics, sociology, and marketing. More widespread use may soon be possible with rapidly advancing LLM capabilities, and researchers should prioritize developing conceptual models and evaluations that can be iteratively deployed and refined at pace with ongoing AI advances.