LLM Confidence Evaluation Measures in Zero-Shot CSS Classification

Assessing classification confidence is critical for leveraging large language models (LLMs) in automated labeling tasks, especially in the sensitive domains presented by Computational Social Science (CSS) tasks. In this paper, we make three key contributions: (1) we propose an uncertainty quantification (UQ) performance measure tailored for data annotation tasks, (2) we compare, for the first time, five different UQ strategies across three distinct LLMs and CSS data annotation tasks, (3) we introduce a novel UQ aggregation strategy that effectively identifies low-confidence LLM annotations and disproportionately uncovers data incorrectly labeled by the LLMs. Our results demonstrate that our proposed UQ aggregation strategy improves upon existing methods andcan be used to significantly improve human-in-the-loop data annotation processes.

LLMs Among Us: Generative AI Participating in Digital Discourse

The emergence of Large Language Models (LLMs) has great potential to reshape the landscape of many social media platforms. While this can bring promising opportunities, it also raises many threats, such as biases and privacy concerns, and may contribute to the spread of propaganda by malicious actors. We developed the "LLMs Among Us" experimental framework on top of the Mastodon social media platform for bot and human participants to communicate without knowing the ratio or nature of bot and human participants. We built 10 personas with three different LLMs, GPT-4, LLama 2 Chat, and Claude. We conducted three rounds of the experiment and surveyed participants after each round to measure the ability of LLMs to pose as human participants without human detection. We found that participants correctly identified the nature of other users in the experiment only 42% of the time despite knowing the presence of both bots and humans. We also found that the choice of persona had substantially more impact on human perception than the choice of mainstream LLMs.