Bayesian Regression for Predicting Subscription to Bank Term Deposits in Direct Marketing Campaigns

In the highly competitive environment of the banking industry, it is essential to precisely forecast the behavior of customers in order to maximize the effectiveness of marketing initiatives and improve financial consequences. The purpose of this research is to examine the efficacy of logit and probit models in predicting term deposit subscriptions using a Portuguese bank's direct marketing data. There are several demographic, economic, and behavioral characteristics in the dataset that affect the probability of subscribing. To increase model performance and provide an unbiased evaluation, the target variable was balanced, considering the inherent imbalance in the dataset. The two model's prediction abilities were evaluated using Bayesian techniques and Leave-One-Out Cross-Validation (LOO-CV). The logit model performed better than the probit model in handling this classification problem. The results highlight the relevance of model selection when dealing with complicated decision-making processes in the financial services industry and imbalanced datasets. Findings from this study shed light on how banks can optimize their decision-making processes, improve their client segmentation, and boost their marketing campaigns by utilizing machine learning models.

Federated Learning in Healthcare: Model Misconducts, Security, Challenges, Applications, and Future Research Directions -- A Systematic Review

Data privacy has become a major concern in healthcare due to the increasing digitization of medical records and data-driven medical research. Protecting sensitive patient information from breaches and unauthorized access is critical, as such incidents can have severe legal and ethical complications. Federated Learning (FL) addresses this concern by enabling multiple healthcare institutions to collaboratively learn from decentralized data without sharing it. FL's scope in healthcare covers areas such as disease prediction, treatment customization, and clinical trial research. However, implementing FL poses challenges, including model convergence in non-IID (independent and identically distributed) data environments, communication overhead, and managing multi-institutional collaborations. A systematic review of FL in healthcare is necessary to evaluate how effectively FL can provide privacy while maintaining the integrity and usability of medical data analysis. In this study, we analyze existing literature on FL applications in healthcare. We explore the current state of model security practices, identify prevalent challenges, and discuss practical applications and their implications. Additionally, the review highlights promising future research directions to refine FL implementations, enhance data security protocols, and expand FL's use to broader healthcare applications, which will benefit future researchers and practitioners.