Bayesian Regression for Predicting Subscription to Bank Term Deposits in Direct Marketing Campaigns

In the highly competitive environment of the banking industry, it is essential to precisely forecast the behavior of customers in order to maximize the effectiveness of marketing initiatives and improve financial consequences. The purpose of this research is to examine the efficacy of logit and probit models in predicting term deposit subscriptions using a Portuguese bank's direct marketing data. There are several demographic, economic, and behavioral characteristics in the dataset that affect the probability of subscribing. To increase model performance and provide an unbiased evaluation, the target variable was balanced, considering the inherent imbalance in the dataset. The two model's prediction abilities were evaluated using Bayesian techniques and Leave-One-Out Cross-Validation (LOO-CV). The logit model performed better than the probit model in handling this classification problem. The results highlight the relevance of model selection when dealing with complicated decision-making processes in the financial services industry and imbalanced datasets. Findings from this study shed light on how banks can optimize their decision-making processes, improve their client segmentation, and boost their marketing campaigns by utilizing machine learning models.

Hotel Booking Cancellation Prediction Using Applied Bayesian Models

This study applies Bayesian models to predict hotel booking cancellations, a key challenge affecting resource allocation, revenue, and customer satisfaction in the hospitality industry. Using a Kaggle dataset with 36,285 observations and 17 features, Bayesian Logistic Regression and Beta-Binomial models were implemented. The logistic model, applied to 12 features and 5,000 randomly selected observations, outperformed the Beta-Binomial model in predictive accuracy. Key predictors included the number of adults, children, stay duration, lead time, car parking space, room type, and special requests. Model evaluation using Leave-One-Out Cross-Validation (LOO-CV) confirmed strong alignment between observed and predicted outcomes, demonstrating the model's robustness. Special requests and parking availability were found to be the strongest predictors of cancellation. This Bayesian approach provides a valuable tool for improving booking management and operational efficiency in the hotel industry.