Abstract:In this paper we introduce Y, a new-generation digital twin designed to replicate an online social media platform. Digital twins are virtual replicas of physical systems that allow for advanced analyses and experimentation. In the case of social media, a digital twin such as Y provides a powerful tool for researchers to simulate and understand complex online interactions. {\tt Y} leverages state-of-the-art Large Language Models (LLMs) to replicate sophisticated agent behaviors, enabling accurate simulations of user interactions, content dissemination, and network dynamics. By integrating these aspects, Y offers valuable insights into user engagement, information spread, and the impact of platform policies. Moreover, the integration of LLMs allows Y to generate nuanced textual content and predict user responses, facilitating the study of emergent phenomena in online environments. To better characterize the proposed digital twin, in this paper we describe the rationale behind its implementation, provide examples of the analyses that can be performed on the data it enables to be generated, and discuss its relevance for multidisciplinary research.
Abstract:Social media platforms are online fora where users engage in discussions, share content, and build connections. This review explores the dynamics of social interactions, user-generated contents, and biases within the context of social media analysis (analyzing works that use the tools offered by complex network analysis and natural language processing) through the lens of three key points of view: online debates, online support, and human-AI interactions. On the one hand, we delineate the phenomenon of online debates, where polarization, misinformation, and echo chamber formation often proliferate, driven by algorithmic biases and extreme mechanisms of homophily. On the other hand, we explore the emergence of online support groups through users' self-disclosure and social support mechanisms. Online debates and support mechanisms present a duality of both perils and possibilities within social media; perils of segregated communities and polarized debates, and possibilities of empathy narratives and self-help groups. This dichotomy also extends to a third perspective: users' reliance on AI-generated content, such as the ones produced by Large Language Models, which can manifest both human biases hidden in training sets and non-human biases that emerge from their artificial neural architectures. Analyzing interdisciplinary approaches, we aim to deepen the understanding of the complex interplay between social interactions, user-generated content, and biases within the realm of social media ecosystems.