Pacer and Runner: Cooperative Learning Framework between Single- and Cross-Domain Sequential Recommendation

Cross-Domain Sequential Recommendation (CDSR) improves recommendation performance by utilizing information from multiple domains, which contrasts with Single-Domain Sequential Recommendation (SDSR) that relies on a historical interaction within a specific domain. However, CDSR may underperform compared to the SDSR approach in certain domains due to negative transfer, which occurs when there is a lack of relation between domains or different levels of data sparsity. To address the issue of negative transfer, our proposed CDSR model estimates the degree of negative transfer of each domain and adaptively assigns it as a weight factor to the prediction loss, to control gradient flows through domains with significant negative transfer. To this end, our model compares the performance of a model trained on multiple domains (CDSR) with a model trained solely on the specific domain (SDSR) to evaluate the negative transfer of each domain using our asymmetric cooperative network. In addition, to facilitate the transfer of valuable cues between the SDSR and CDSR tasks, we developed an auxiliary loss that maximizes the mutual information between the representation pairs from both tasks on a per-domain basis. This cooperative learning between SDSR and CDSR tasks is similar to the collaborative dynamics between pacers and runners in a marathon. Our model outperformed numerous previous works in extensive experiments on two real-world industrial datasets across ten service domains. We also have deployed our model in the recommendation system of our personal assistant app service, resulting in 21.4% increase in click-through rate compared to existing models, which is valuable to real-world business.

FedGeo: Privacy-Preserving User Next Location Prediction with Federated Learning

A User Next Location Prediction (UNLP) task, which predicts the next location that a user will move to given his/her trajectory, is an indispensable task for a wide range of applications. Previous studies using large-scale trajectory datasets in a single server have achieved remarkable performance in UNLP task. However, in real-world applications, legal and ethical issues have been raised regarding privacy concerns leading to restrictions against sharing human trajectory datasets to any other server. In response, Federated Learning (FL) has emerged to address the personal privacy issue by collaboratively training multiple clients (i.e., users) and then aggregating them. While previous studies employed FL for UNLP, they are still unable to achieve reliable performance because of the heterogeneity of clients' mobility. To tackle this problem, we propose the Federated Learning for Geographic Information (FedGeo), a FL framework specialized for UNLP, which alleviates the heterogeneity of clients' mobility and guarantees personal privacy protection. Firstly, we incorporate prior global geographic adjacency information to the local client model, since the spatial correlation between locations is trained partially in each client who has only a heterogeneous subset of the overall trajectories in FL. We also introduce a novel aggregation method that minimizes the gap between client models to solve the problem of client drift caused by differences between client models when learning with their heterogeneous data. Lastly, we probabilistically exclude clients with extremely heterogeneous data from the FL process by focusing on clients who visit relatively diverse locations. We show that FedGeo is superior to other FL methods for model performance in UNLP task. We also validated our model in a real-world application using our own customers' mobile phones and the FL agent system.

Cracking the Code of Negative Transfer: A Cooperative Game Theoretic Approach for Cross-Domain Sequential Recommendation

This paper investigates Cross-Domain Sequential Recommendation (CDSR), a promising method that uses information from multiple domains (more than three) to generate accurate and diverse recommendations, and takes into account the sequential nature of user interactions. The effectiveness of these systems often depends on the complex interplay among the multiple domains. In this dynamic landscape, the problem of negative transfer arises, where heterogeneous knowledge between dissimilar domains leads to performance degradation due to differences in user preferences across these domains. As a remedy, we propose a new CDSR framework that addresses the problem of negative transfer by assessing the extent of negative transfer from one domain to another and adaptively assigning low weight values to the corresponding prediction losses. To this end, the amount of negative transfer is estimated by measuring the marginal contribution of each domain to model performance based on a cooperative game theory. In addition, a hierarchical contrastive learning approach that incorporates information from the sequence of coarse-level categories into that of fine-level categories (e.g., item level) when implementing contrastive learning was developed to mitigate negative transfer. Despite the potentially low relevance between domains at the fine-level, there may be higher relevance at the category level due to its generalised and broader preferences. We show that our model is superior to prior works in terms of model performance on two real-world datasets across ten different domains.

Pre-training Contextual Location Embeddings in Personal Trajectories via Efficient Hierarchical Location Representations

Pre-training the embedding of a location generated from human mobility data has become a popular method for location based services. In practice, modeling the location embedding is too expensive, due to the large number of locations to be trained in situations with fine-grained resolution or extensive target regions. Previous studies have handled less than ten thousand distinct locations, which is insufficient in the real-world applications. To tackle this problem, we propose a Geo-Tokenizer, designed to efficiently reduce the number of locations to be trained by representing a location as a combination of several grids at different scales. In the Geo-Tokenizer, a grid at a larger scale shares the common set of grids at smaller scales, which is a key factor in reducing the size of the location vocabulary. The sequences of locations preprocessed with the Geo-Tokenizer are utilized by a causal location embedding model to capture the temporal dependencies of locations. This model dynamically calculates the embedding vector of a target location, which varies depending on its trajectory. In addition, to efficiently pre-train the location embedding model, we propose the Hierarchical Auto-regressive Location Model objective to effectively train decomposed locations in the Geo-Tokenizer. We conducted experiments on two real-world user trajectory datasets using our pre-trained location model. The experimental results show that our model significantly improves the performance of downstream tasks with fewer model parameters compared to existing location embedding methods.

PASTA: PArallel Spatio-Temporal Attention with spatial auto-correlation gating for fine-grained crowd flow prediction

Understanding the movement patterns of objects (e.g., humans and vehicles) in a city is essential for many applications, including city planning and management. This paper proposes a method for predicting future city-wide crowd flows by modeling the spatio-temporal patterns of historical crowd flows in fine-grained city-wide maps. We introduce a novel neural network named PArallel Spatio-Temporal Attention with spatial auto-correlation gating (PASTA) that effectively captures the irregular spatio-temporal patterns of fine-grained maps. The novel components in our approach include spatial auto-correlation gating, multi-scale residual block, and temporal attention gating module. The spatial auto-correlation gating employs the concept of spatial statistics to identify irregular spatial regions. The multi-scale residual block is responsible for handling multiple range spatial dependencies in the fine-grained map, and the temporal attention gating filters out irrelevant temporal information for the prediction. The experimental results demonstrate that our model outperforms other competing baselines, especially under challenging conditions that contain irregular spatial regions. We also provide a qualitative analysis to derive the critical time information where our model assigns high attention scores in prediction.