Customer Profiling, Segmentation, and Sales Prediction using AI in Direct Marketing

In an increasingly customer-centric business environment, effective communication between marketing and senior management is crucial for success. With the rise of globalization and increased competition, utilizing new data mining techniques to identify potential customers is essential for direct marketing efforts. This paper proposes a data mining preprocessing method for developing a customer profiling system to improve sales performance, including customer equity estimation and customer action prediction. The RFM-analysis methodology is used to evaluate client capital and a boosting tree for prediction. The study highlights the importance of customer segmentation methods and algorithms to increase the accuracy of the prediction. The main result of this study is the creation of a customer profile and forecast for the sale of goods.

Deep learning for table detection and structure recognition: A survey

Tables are everywhere, from scientific journals, papers, websites, and newspapers all the way to items we buy at the supermarket. Detecting them is thus of utmost importance to automatically understanding the content of a document. The performance of table detection has substantially increased thanks to the rapid development of deep learning networks. The goals of this survey are to provide a profound comprehension of the major developments in the field of Table Detection, offer insight into the different methodologies, and provide a systematic taxonomy of the different approaches. Furthermore, we provide an analysis of both classic and new applications in the field. Lastly, the datasets and source code of the existing models are organized to provide the reader with a compass on this vast literature. Finally, we go over the architecture of utilizing various object detection and table structure recognition methods to create an effective and efficient system, as well as a set of development trends to keep up with state-of-the-art algorithms and future research. We have also set up a public GitHub repository where we will be updating the most recent publications, open data, and source code. The GitHub repository is available at https://github.com/abdoelsayed2016/table-detection-structure-recognition.