"Global is Good, Local is Bad?": Understanding Brand Bias in LLMs

Many recent studies have investigated social biases in LLMs but brand bias has received little attention. This research examines the biases exhibited by LLMs towards different brands, a significant concern given the widespread use of LLMs in affected use cases such as product recommendation and market analysis. Biased models may perpetuate societal inequalities, unfairly favoring established global brands while marginalizing local ones. Using a curated dataset across four brand categories, we probe the behavior of LLMs in this space. We find a consistent pattern of bias in this space -- both in terms of disproportionately associating global brands with positive attributes and disproportionately recommending luxury gifts for individuals in high-income countries. We also find LLMs are subject to country-of-origin effects which may boost local brand preference in LLM outputs in specific contexts.

The SaTML '24 CNN Interpretability Competition: New Innovations for Concept-Level Interpretability

Interpretability techniques are valuable for helping humans understand and oversee AI systems. The SaTML 2024 CNN Interpretability Competition solicited novel methods for studying convolutional neural networks (CNNs) at the ImageNet scale. The objective of the competition was to help human crowd-workers identify trojans in CNNs. This report showcases the methods and results of four featured competition entries. It remains challenging to help humans reliably diagnose trojans via interpretability tools. However, the competition's entries have contributed new techniques and set a new record on the benchmark from Casper et al., 2023.