Knowledge Enhanced Multi-intent Transformer Network for Recommendation

Incorporating Knowledge Graphs into Recommendation has attracted growing attention in industry, due to the great potential of KG in providing abundant supplementary information and interpretability for the underlying models. However, simply integrating KG into recommendation usually brings in negative feedback in industry, due to the ignorance of the following two factors: i) users' multiple intents, which involve diverse nodes in KG. For example, in e-commerce scenarios, users may exhibit preferences for specific styles, brands, or colors. ii) knowledge noise, which is a prevalent issue in Knowledge Enhanced Recommendation (KGR) and even more severe in industry scenarios. The irrelevant knowledge properties of items may result in inferior model performance compared to approaches that do not incorporate knowledge. To tackle these challenges, we propose a novel approach named Knowledge Enhanced Multi-intent Transformer Network for Recommendation (KGTN), comprising two primary modules: Global Intents Modeling with Graph Transformer, and Knowledge Contrastive Denoising under Intents. Specifically, Global Intents with Graph Transformer focuses on capturing learnable user intents, by incorporating global signals from user-item-relation-entity interactions with a graph transformer, meanwhile learning intent-aware user/item representations. Knowledge Contrastive Denoising under Intents is dedicated to learning precise and robust representations. It leverages intent-aware representations to sample relevant knowledge, and proposes a local-global contrastive mechanism to enhance noise-irrelevant representation learning. Extensive experiments conducted on benchmark datasets show the superior performance of our proposed method over the state-of-the-arts. And online A/B testing results on Alibaba large-scale industrial recommendation platform also indicate the real-scenario effectiveness of KGTN.

Metapaths guided Neighbors aggregated Network for?Heterogeneous Graph Reasoning

Most real-world datasets are inherently heterogeneous graphs, which involve a diversity of node and relation types. Heterogeneous graph embedding is to learn the structure and semantic information from the graph, and then embed it into the low-dimensional node representation. Existing methods usually capture the composite relation of a heterogeneous graph by defining metapath, which represent a semantic of the graph. However, these methods either ignore node attributes, or discard the local and global information of the graph, or only consider one metapath. To address these limitations, we propose a Metapaths-guided Neighbors-aggregated Heterogeneous Graph Neural Network(MHN) to improve performance. Specially, MHN employs node base embedding to encapsulate node attributes, BFS and DFS neighbors aggregation within a metapath to capture local and global information, and metapaths aggregation to combine different semantics of the heterogeneous graph. We conduct extensive experiments for the proposed MHN on three real-world heterogeneous graph datasets, including node classification, link prediction and online A/B test on Alibaba mobile application. Results demonstrate that MHN performs better than other state-of-the-art baselines.