A Computational Method for Measuring "Open Codes" in Qualitative Analysis

Qualitative analysis is critical to understanding human datasets in many social science disciplines. Open coding is an inductive qualitative process that identifies and interprets "open codes" from datasets. Yet, meeting methodological expectations (such as "as exhaustive as possible") can be challenging. While many machine learning (ML)/generative AI (GAI) studies have attempted to support open coding, few have systematically measured or evaluated GAI outcomes, increasing potential bias risks. Building on Grounded Theory and Thematic Analysis theories, we present a computational method to measure and identify potential biases from "open codes" systematically. Instead of operationalizing human expert results as the "ground truth," our method is built upon a team-based approach between human and machine coders. We experiment with two HCI datasets to establish this method's reliability by 1) comparing it with human analysis, and 2) analyzing its output stability. We present evidence-based suggestions and example workflows for ML/GAI to support open coding.

Prompts Matter: Comparing ML/GAI Approaches for Generating Inductive Qualitative Coding Results

Inductive qualitative methods have been a mainstay of education research for decades, yet it takes much time and effort to conduct rigorously. Recent advances in artificial intelligence, particularly with generative AI (GAI), have led to initial success in generating inductive coding results. Like human coders, GAI tools rely on instructions to work, and how to instruct it may matter. To understand how ML/GAI approaches could contribute to qualitative coding processes, this study applied two known and two theory-informed novel approaches to an online community dataset and evaluated the resulting coding results. Our findings show significant discrepancies between ML/GAI approaches and demonstrate the advantage of our approaches, which introduce human coding processes into GAI prompts.