Class-agnostic counting (CAC) aims to count objects of interest from a query image given few exemplars. This task is typically addressed by extracting the features of query image and exemplars respectively with (un)shared feature extractors and by matching their feature similarity, leading to an extract-\textit{then}-match paradigm. In this work, we show that CAC can be simplified in an extract-\textit{and}-match manner, particularly using a pretrained and plain vision transformer (ViT) where feature extraction and similarity matching are executed simultaneously within the self-attention. We reveal the rationale of such simplification from a decoupled view of the self-attention and point out that the simplification is only made possible if the query and exemplar tokens are concatenated as input. The resulting model, termed CACViT, simplifies the CAC pipeline and unifies the feature spaces between the query image and exemplars. In addition, we find CACViT naturally encodes background information within self-attention, which helps reduce background disturbance. Further, to compensate the loss of the scale and the order-of-magnitude information due to resizing and normalization in ViT, we present two effective strategies for scale and magnitude embedding. Extensive experiments on the FSC147 and the CARPK datasets show that CACViT significantly outperforms state-of-the-art CAC approaches in both effectiveness (23.60% error reduction) and generalization, which suggests CACViT provides a concise and strong baseline for CAC. Code will be available.