The popularity of Metaverse as an entertainment, social, and work platform has led to a great need for seamless avatar integration in the virtual world. In Metaverse, avatars must be updated and rendered to reflect users' behaviour. Achieving real-time synchronization between the virtual bilocation and the user is complex, placing high demands on the Metaverse Service Provider (MSP)'s rendering resource allocation scheme. To tackle this issue, we propose a semantic communication framework that leverages contest theory to model the interactions between users and MSPs and determine optimal resource allocation for each user. To reduce the consumption of network resources in wireless transmission, we use the semantic communication technique to reduce the amount of data to be transmitted. Under our simulation settings, the encoded semantic data only contains 51 bytes of skeleton coordinates instead of the image size of 8.243 megabytes. Moreover, we implement Deep Q-Network to optimize reward settings for maximum performance and efficient resource allocation. With the optimal reward setting, users are incentivized to select their respective suitable uploading frequency, reducing down-sampling loss due to rendering resource constraints by 66.076\% compared with the traditional average distribution method. The framework provides a novel solution to resource allocation for avatar association in VR environments, ensuring a smooth and immersive experience for all users.