Humans rely on strong inductive biases to learn from few examples and abstract useful information from sensory data. Instilling such biases in machine learning models has been shown to improve their performance on various benchmarks including few-shot learning, robustness, and alignment. However, finding effective training procedures to achieve that goal can be challenging as psychologically-rich training data such as human similarity judgments are expensive to scale, and Bayesian models of human inductive biases are often intractable for complex, realistic domains. Here, we address this challenge by introducing a Bayesian notion of generative similarity whereby two datapoints are considered similar if they are likely to have been sampled from the same distribution. This measure can be applied to complex generative processes, including probabilistic programs. We show that generative similarity can be used to define a contrastive learning objective even when its exact form is intractable, enabling learning of spatial embeddings that express specific inductive biases. We demonstrate the utility of our approach by showing how it can be used to capture human inductive biases for geometric shapes, and to better distinguish different abstract drawing styles that are parameterized by probabilistic programs.