Data association is a knotty problem for 2D Multiple Object Tracking due to the object occlusion. However, in 3D space, data association is not so hard. Only with a 3D Kalman Filter, the online object tracker can associate the detections from LiDAR. In this paper, we rethink the data association in 2D MOT and utilize the 3D object representation to separate each object in the feature space. Unlike the existing depth-based MOT methods, the 3D object representation can be jointly learned with the object association module. Besides, the object's 3D representation is learned from the video and supervised by the 2D tracking labels without additional manual annotations from LiDAR or pretrained depth estimator. With 3D object representation learning from Pseudo 3D object labels in monocular videos, we propose a new 2D MOT paradigm, called P3DTrack. Extensive experiments show the effectiveness of our method. We achieve new state-of-the-art performance on the large-scale Waymo Open Dataset.