The one of the significant challenges faced by autonomous robotic ultrasound systems is acquiring high-quality images across different patients. The proper orientation of the robotized probe plays a crucial role in governing the quality of ultrasound images. To address this challenge, we propose a sample-efficient method to automatically adjust the orientation of the ultrasound probe normal to the point of contact on the scanning surface, thereby improving the acoustic coupling of the probe and resulting image quality. Our method utilizes Bayesian Optimization (BO) based search on the scanning surface to efficiently search for the normalized probe orientation. We formulate a novel objective function for BO that leverages the contact force measurements and underlying mechanics to identify the normal. We further incorporate a regularization scheme in BO to handle the noisy objective function. The performance of the proposed strategy has been assessed through experiments on urinary bladder phantoms. These phantoms included planar, tilted, and rough surfaces, and were examined using both linear and convex probes with varying search space limits. Further, simulation-based studies have been carried out using 3D human mesh models. The results demonstrate that the mean ($\pm$SD) absolute angular error averaged over all phantoms and 3D models is $\boldsymbol{2.4\pm0.7^\circ}$ and $\boldsymbol{2.1\pm1.3^\circ}$, respectively.