Large Language Models (LLMs) have demonstrated impressive zero-shot capabilities in long-form text generation tasks expressed through natural language instructions. However, user expectations for long-form text rewriting is high, and unintended rewrites (''hallucinations'') produced by the model can negatively impact its overall performance. Existing evaluation benchmarks primarily focus on limited rewriting styles and sentence-level rewriting rather than long-form open-ended rewriting.We introduce OpenRewriteEval, a novel benchmark that covers a wide variety of rewriting types expressed through natural language instructions. It is specifically designed to facilitate the evaluation of open-ended rewriting of long-form texts. In addition, we propose a strong baseline model, RewriteLM, an instruction-tuned large language model for long-form text rewriting. We develop new strategies that facilitate the generation of diverse instructions and preference data with minimal human intervention. We conduct empirical experiments and demonstrate that our model outperforms the current state-of-the-art LLMs in text rewriting. Specifically, it excels in preserving the essential content and meaning of the source text, minimizing the generation of ''hallucinated'' content, while showcasing the ability to generate rewrites with diverse wording and structures.