https://github.com/AtsuMiyai/rethinking_rotation}.
Rotation is frequently listed as a candidate for data augmentation in contrastive learning but seldom provides satisfactory improvements. We argue that this is because the rotated image is always treated as either positive or negative. The semantics of an image can be rotation-invariant or rotation-variant, so whether the rotated image is treated as positive or negative should be determined based on the content of the image. Therefore, we propose a novel augmentation strategy, adaptive Positive or Negative Data Augmentation (PNDA), in which an original and its rotated image are a positive pair if they are semantically close and a negative pair if they are semantically different. To achieve PNDA, we first determine whether rotation is positive or negative on an image-by-image basis in an unsupervised way. Then, we apply PNDA to contrastive learning frameworks. Our experiments showed that PNDA improves the performance of contrastive learning. The code is available at \url{