Few-shot fine-grained classification and person search appear as distinct tasks and literature has treated them separately. But a closer look unveils important similarities: both tasks target categories that can only be discriminated by specific object details; and the relevant models should generalize to new categories, not seen during training. We propose a novel unified Query-Guided Network (QGN) applicable to both tasks. QGN consists of a Query-guided Siamese-Squeeze-and-Excitation subnetwork which re-weights both the query and gallery features across all network layers, a Query-guided Region Proposal subnetwork for query-specific localisation, and a Query-guided Similarity subnetwork for metric learning. QGN improves on a few recent few-shot fine-grained datasets, outperforming other techniques on CUB by a large margin. QGN also performs competitively on the person search CUHK-SYSU and PRW datasets, where we perform in-depth analysis.