Learning generalist embodied agents, able to solve multitudes of tasks in different domains is a long-standing problem. Reinforcement learning (RL) is hard to scale up as it requires a complex reward design for each task. In contrast, language can specify tasks in a more natural way. Current foundation vision-language models (VLMs) generally require fine-tuning or other adaptations to be functional, due to the significant domain gap. However, the lack of multimodal data in such domains represents an obstacle toward developing foundation models for embodied applications. In this work, we overcome these problems by presenting multimodal foundation world models, able to connect and align the representation of foundation VLMs with the latent space of generative world models for RL, without any language annotations. The resulting agent learning framework, GenRL, allows one to specify tasks through vision and/or language prompts, ground them in the embodied domain's dynamics, and learns the corresponding behaviors in imagination. As assessed through large-scale multi-task benchmarking, GenRL exhibits strong multi-task generalization performance in several locomotion and manipulation domains. Furthermore, by introducing a data-free RL strategy, it lays the groundwork for foundation model-based RL for generalist embodied agents.