Diffusion models (DMs) have achieved significant success in generating imaginative images given textual descriptions. However, they are likely to fall short when it comes to real-life scenarios with intricate details.The low-quality, unrealistic human faces in text-to-image generation are one of the most prominent issues, hindering the wide application of DMs in practice. Targeting addressing such an issue, we first assess the face quality of generations from popular pre-trained DMs with the aid of human annotators and then evaluate the alignment between existing metrics such as ImageReward, Human Preference Score, Aesthetic Score Predictor, and Face Quality Assessment, with human judgments. Observing that existing metrics can be unsatisfactory for quantifying face quality, we develop a novel metric named Face Score (FS) by fine-tuning ImageReward on a dataset of (good, bad) face pairs cheaply crafted by an inpainting pipeline of DMs. Extensive studies reveal that FS enjoys a superior alignment with humans. On the other hand, FS opens up the door for refining DMs for better face generation. To achieve this, we incorporate a guidance loss on the denoising trajectories of the aforementioned face pairs for fine-tuning pre-trained DMs such as Stable Diffusion V1.5 and Realistic Vision V5.1. Intuitively, such a loss pushes the trajectory of bad faces toward that of good ones. Comprehensive experiments verify the efficacy of our approach for improving face quality while preserving general capability.