Existing black-box attacks on deep neural networks (DNNs) so far have largely focused on transferability, where an adversarial instance generated for a locally trained model can "transfer" to attack other learning models. In this paper, we propose novel Gradient Estimation black-box attacks for adversaries with query access to the target model's class probabilities, which do not rely on transferability. We also propose strategies to decouple the number of queries required to generate each adversarial sample from the dimensionality of the input. An iterative variant of our attack achieves close to 100% adversarial success rates for both targeted and untargeted attacks on DNNs. We carry out extensive experiments for a thorough comparative evaluation of black-box attacks and show that the proposed Gradient Estimation attacks outperform all transferability based black-box attacks we tested on both MNIST and CIFAR-10 datasets, achieving adversarial success rates similar to well known, state-of-the-art white-box attacks. We also apply the Gradient Estimation attacks successfully against a real-world Content Moderation classifier hosted by Clarifai. Furthermore, we evaluate black-box attacks against state-of-the-art defenses. We show that the Gradient Estimation attacks are very effective even against these defenses.