Reconfigurable intelligent surfaces (RISs) have emerged as a candidate technology for future 6G networks. However, due to the "multiplicative fading" effect, the existing passive RISs only achieve a negligible capacity gain in environments with strong direct links. In this paper, the concept of active RISs is studied to overcome this fundamental limitation. Unlike the existing passive RISs that reflect signals without amplification, active RISs can amplify the reflected signals via amplifiers integrated into their elements. To characterize the signal amplification and incorporate the noise introduced by the active components, we verify the signal model of active RISs through the experimental measurements on a fabricated active RIS element. Based on the verified signal model, we formulate the sum-rate maximization problem for an active RIS aided multi-user multiple-input single-output (MU-MISO) system and a joint transmit precoding and reflect beamforming algorithm is proposed to solve this problem. Simulation results show that, in a typical wireless system, the existing passive RISs can realize only a negligible sum-rate gain of 3%, while the active RISs can achieve a significant sum-rate gain of 62%, thus overcoming the "multiplicative fading" effect. Finally, we develop a 64-element active RIS aided wireless communication prototype, and the significant gain of active RISs is validated by field test.