Embedding Font Impression Word Tags Based on Co-occurrence

Different font styles (i.e., font shapes) convey distinct impressions, indicating a close relationship between font shapes and word tags describing those impressions. This paper proposes a novel embedding method for impression tags that leverages these shape-impression relationships. For instance, our method assigns similar vectors to impression tags that frequently co-occur in order to represent impressions of fonts, whereas standard word embedding methods (e.g., BERT and CLIP) yield very different vectors. This property is particularly useful for impression-based font generation and font retrieval. Technically, we construct a graph whose nodes represent impression tags and whose edges encode co-occurrence relationships. Then, we apply spectral embedding to obtain the impression vectors for each tag. We compare our method with BERT and CLIP in qualitative and quantitative evaluations, demonstrating that our approach performs better in impression-guided font generation.

Impression-CLIP: Contrastive Shape-Impression Embedding for Fonts

Fonts convey different impressions to readers. These impressions often come from the font shapes. However, the correlation between fonts and their impression is weak and unstable because impressions are subjective. To capture such weak and unstable cross-modal correlation between font shapes and their impressions, we propose Impression-CLIP, which is a novel machine-learning model based on CLIP (Contrastive Language-Image Pre-training). By using the CLIP-based model, font image features and their impression features are pulled closer, and font image features and unrelated impression features are pushed apart. This procedure realizes co-embedding between font image and their impressions. In our experiment, we perform cross-modal retrieval between fonts and impressions through co-embedding. The results indicate that Impression-CLIP achieves better retrieval accuracy than the state-of-the-art method. Additionally, our model shows the robustness to noise and missing tags.