Impression-CLIP: Contrastive Shape-Impression Embedding for Fonts

Fonts convey different impressions to readers. These impressions often come from the font shapes. However, the correlation between fonts and their impression is weak and unstable because impressions are subjective. To capture such weak and unstable cross-modal correlation between font shapes and their impressions, we propose Impression-CLIP, which is a novel machine-learning model based on CLIP (Contrastive Language-Image Pre-training). By using the CLIP-based model, font image features and their impression features are pulled closer, and font image features and unrelated impression features are pushed apart. This procedure realizes co-embedding between font image and their impressions. In our experiment, we perform cross-modal retrieval between fonts and impressions through co-embedding. The results indicate that Impression-CLIP achieves better retrieval accuracy than the state-of-the-art method. Additionally, our model shows the robustness to noise and missing tags.