Abstract:In this work, we explore the constructive side of online reviews: advice, tips, requests, and suggestions that users provide about goods, venues, services, and other items of interest. To reduce training costs and annotation efforts needed to build a classifier for a specific label set, we present and evaluate several entailment-based zero-shot approaches to suggestion classification in a label-fully-unseen fashion. In particular, we introduce the strategy of assigning target class labels to sentences in English language with user intentions, which significantly improves prediction quality. The proposed strategies are evaluated with a comprehensive experimental study that validated our results both quantitatively and qualitatively.
Abstract:The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image marketing now have to engage with people on the platform that epitomizes impromptu, realtime conversation. What kinds of fashion images do brands and individuals share and what are the types of visual features that attract likes and comments? In this research, we take both quantitative and qualitative approaches to answer these questions. We analyze visual features of fashion posts first via manual tagging and then via training on convolutional neural networks. The classified images were examined across four types of fashion brands: mega couture, small couture, designers, and high street. We find that while product-only images make up the majority of fashion conversation in terms of volume, body snaps and face images that portray fashion items more naturally tend to receive a larger number of likes and comments by the audience. Our findings bring insights into building an automated tool for classifying or generating influential fashion information. We make our novel dataset of {24,752} labeled images on fashion conversations, containing visual and textual cues, available for the research community.