robROSE: A robust approach for dealing with imbalanced data in fraud detection

A major challenge when trying to detect fraud is that the fraudulent activities form a minority class which make up a very small proportion of the data set. In most data sets, fraud occurs in typically less than 0.5% of the cases. Detecting fraud in such a highly imbalanced data set typically leads to predictions that favor the majority group, causing fraud to remain undetected. We discuss some popular oversampling techniques that solve the problem of imbalanced data by creating synthetic samples that mimic the minority class. A frequent problem when analyzing real data is the presence of anomalies or outliers. When such atypical observations are present in the data, most oversampling techniques are prone to create synthetic samples that distort the detection algorithm and spoil the resulting analysis. A useful tool for anomaly detection is robust statistics, which aims to find the outliers by first fitting the majority of the data and then flagging data observations that deviate from it. In this paper, we present a robust version of ROSE, called robROSE, which combines several promising approaches to cope simultaneously with the problem of imbalanced data and the presence of outliers. The proposed method achieves to enhance the presence of the fraud cases while ignoring anomalies. The good performance of our new sampling technique is illustrated on simulated and real data sets and it is shown that robROSE can provide better insight in the structure of the data. The source code of the robROSE algorithm is made freely available.

Profit Driven Decision Trees for Churn Prediction

Customer retention campaigns increasingly rely on predictive models to detect potential churners in a vast customer base. From the perspective of machine learning, the task of predicting customer churn can be presented as a binary classification problem. Using data on historic behavior, classification algorithms are built with the purpose of accurately predicting the probability of a customer defecting. The predictive churn models are then commonly selected based on accuracy related performance measures such as the area under the ROC curve (AUC). However, these models are often not well aligned with the core business requirement of profit maximization, in the sense that, the models fail to take into account not only misclassification costs, but also the benefits originating from a correct classification. Therefore, the aim is to construct churn prediction models that are profitable and preferably interpretable too. The recently developed expected maximum profit measure for customer churn (EMPC) has been proposed in order to select the most profitable churn model. We present a new classifier that integrates the EMPC metric directly into the model construction. Our technique, called ProfTree, uses an evolutionary algorithm for learning profit driven decision trees. In a benchmark study with real-life data sets from various telecommunication service providers, we show that ProfTree achieves significant profit improvements compared to classic accuracy driven tree-based methods.