Abstract:The rise of the click farm business using Multi-purpose Messaging Mobile Apps (MMMAs) tempts cybercriminals to perpetrate crowdsourcing frauds that cause financial losses to click farm workers. In this paper, we propose a novel contrastive multi-view learning method named CMT for crowdsourcing fraud detection over the heterogeneous temporal graph (HTG) of MMMA. CMT captures both heterogeneity and dynamics of HTG and generates high-quality representations for crowdsourcing fraud detection in a self-supervised manner. We deploy CMT to detect crowdsourcing frauds on an industry-size HTG of a representative MMMA WeChat and it significantly outperforms other methods. CMT also shows promising results for fraud detection on a large-scale public financial HTG, indicating that it can be applied in other graph anomaly detection tasks.
Abstract:Nowadays, Multi-purpose Messaging Mobile App (MMMA) has become increasingly prevalent. MMMAs attract fraudsters and some cybercriminals provide support for frauds via black market accounts (BMAs). Compared to fraudsters, BMAs are not directly involved in frauds and are more difficult to detect. This paper illustrates our BMA detection system SGRL (Self-supervised Graph Representation Learning) used in WeChat, a representative MMMA with over a billion users. We tailor Graph Neural Network and Graph Self-supervised Learning in SGRL for BMA detection. The workflow of SGRL contains a pretraining phase that utilizes structural information, node attribute information and available human knowledge, and a lightweight detection phase. In offline experiments, SGRL outperforms state-of-the-art methods by 16.06%-58.17% on offline evaluation measures. We deploy SGRL in the online environment to detect BMAs on the billion-scale WeChat graph, and it exceeds the alternative by 7.27% on the online evaluation measure. In conclusion, SGRL can alleviate label reliance, generalize well to unseen data, and effectively detect BMAs in WeChat.