PersonaSAGE: A Multi-Persona Graph Neural Network

Graph Neural Networks (GNNs) have become increasingly important in recent years due to their state-of-the-art performance on many important downstream applications. Existing GNNs have mostly focused on learning a single node representation, despite that a node often exhibits polysemous behavior in different contexts. In this work, we develop a persona-based graph neural network framework called PersonaSAGE that learns multiple persona-based embeddings for each node in the graph. Such disentangled representations are more interpretable and useful than a single embedding. Furthermore, PersonaSAGE learns the appropriate set of persona embeddings for each node in the graph, and every node can have a different number of assigned persona embeddings. The framework is flexible enough and the general design helps in the wide applicability of the learned embeddings to suit the domain. We utilize publicly available benchmark datasets to evaluate our approach and against a variety of baselines. The experiments demonstrate the effectiveness of PersonaSAGE for a variety of important tasks including link prediction where we achieve an average gain of 15% while remaining competitive for node classification. Finally, we also demonstrate the utility of PersonaSAGE with a case study for personalized recommendation of different entity types in a data management platform.

ReAct: A Review Comment Dataset for Actionability (and more)

Review comments play an important role in the evolution of documents. For a large document, the number of review comments may become large, making it difficult for the authors to quickly grasp what the comments are about. It is important to identify the nature of the comments to identify which comments require some action on the part of document authors, along with identifying the types of these comments. In this paper, we introduce an annotated review comment dataset ReAct. The review comments are sourced from OpenReview site. We crowd-source annotations for these reviews for actionability and type of comments. We analyze the properties of the dataset and validate the quality of annotations. We release the dataset (https://github.com/gtmdotme/ReAct) to the research community as a major contribution. We also benchmark our data with standard baselines for classification tasks and analyze their performance.

B2B Advertising: Joint Dynamic Scoring of Account and Users

When a business sells to another business (B2B), the buying business is represented by a group of individuals, termed account, who collectively decide whether to buy. The seller advertises to each individual and interacts with them, mostly by digital means. The sales cycle is long, most often over a few months. There is heterogeneity among individuals belonging to an account in seeking information and hence the seller needs to score the interest of each individual over a long horizon to decide which individuals must be reached and when. Moreover, the buy decision rests with the account and must be scored to project the likelihood of purchase, a decision that is subject to change all the way up to the actual decision, emblematic of group decision making. We score decision of the account and its individuals in a dynamic manner. Dynamic scoring allows opportunity to influence different individual members at different time points over the long horizon. The dataset contains behavior logs of each individual's communication activities with the seller; but, there are no data on consultations among individuals which result in the decision. Using neural network architecture, we propose several ways to aggregate information from individual members' activities, to predict the group's collective decision. Multiple evaluations find strong model performance.