Segmenting Bank Customers via RFM Model and Unsupervised Machine Learning

In recent years, one of the major challenges for financial institutions is the retention of their customers using new methodologies of reliable and profitable segmentation. In the field of banking, the approach of offering all of the services to all the existing customers at the same time does not always work. However, being aware of what to sell, when to sell and whom to sell makes a huge difference in the conversion rate of the customers responding to new services and buying new products. In this paper, we used RFM technique and various clustering algorithms applied to the real customer data of one of the largest private banks of Azerbaijan.

Generating Time-Based Label Refinements to Discover More Precise Process Models

Process mining is a research field focused on the analysis of event data with the aim of extracting insights related to dynamic behavior. Applying process mining techniques on data from smart home environments has the potential to provide valuable insights in (un)healthy habits and to contribute to ambient assisted living solutions. Finding the right event labels to enable the application of process mining techniques is however far from trivial, as simply using the triggering sensor as the label for sensor events results in uninformative models that allow for too much behavior (overgeneralizing). Refinements of sensor level event labels suggested by domain experts have been shown to enable discovery of more precise and insightful process models. However, there exists no automated approach to generate refinements of event labels in the context of process mining. In this paper we propose a framework for the automated generation of label refinements based on the time attribute of events, allowing us to distinguish behaviourally different instances of the same event type based on their time attribute. We show on a case study with real life smart home event data that using automatically generated refined labels in process discovery, we can find more specific, and therefore more insightful, process models. We observe that one label refinement could have an effect on the usefulness of other label refinements when used together. Therefore, we explore four strategies to generate useful combinations of multiple label refinements and evaluate those on three real life smart home event logs.

On Generation of Time-based Label Refinements

Process mining is a research field focused on the analysis of event data with the aim of extracting insights in processes. Applying process mining techniques on data from smart home environments has the potential to provide valuable insights in (un)healthy habits and to contribute to ambient assisted living solutions. Finding the right event labels to enable application of process mining techniques is however far from trivial, as simply using the triggering sensor as the label for sensor events results in uninformative models that allow for too much behavior (overgeneralizing). Refinements of sensor level event labels suggested by domain experts have shown to enable discovery of more precise and insightful process models. However, there exist no automated approach to generate refinements of event labels in the context of process mining. In this paper we propose a framework for automated generation of label refinements based on the time attribute of events. We show on a case study with real life smart home event data that behaviorally more specific, and therefore more insightful, process models can be found by using automatically generated refined labels in process discovery.