Multimodal Retrieval Augmented Generation (MRAG) systems, while promising for enhancing Multimodal Large Language Models (MLLMs), often rely on rigid, single-step retrieval methods. This limitation hinders their ability to effectively address real-world scenarios that demand adaptive information acquisition and query refinement. To overcome this, we introduce the novel task of Multimodal Retrieval Augmented Generation Planning (MRAG Planning), focusing on optimizing MLLM performance while minimizing computational overhead. We present CogPlanner, a versatile framework inspired by human cognitive processes. CogPlanner iteratively refines queries and selects retrieval strategies, enabling both parallel and sequential modeling approaches. To rigorously evaluate MRAG Planning, we introduce CogBench, a new benchmark specifically designed for this task. CogBench facilitates the integration of lightweight CogPlanner with resource-efficient MLLMs. Our experimental findings demonstrate that CogPlanner surpasses existing MRAG baselines, achieving significant improvements in both accuracy and efficiency with minimal computational overhead.