Flat minima, known to enhance generalization and robustness in supervised learning, remain largely unexplored in generative models. In this work, we systematically investigate the role of loss surface flatness in generative models, both theoretically and empirically, with a particular focus on diffusion models. We establish a theoretical claim that flatter minima improve robustness against perturbations in target prior distributions, leading to benefits such as reduced exposure bias -- where errors in noise estimation accumulate over iterations -- and significantly improved resilience to model quantization, preserving generative performance even under strong quantization constraints. We further observe that Sharpness-Aware Minimization (SAM), which explicitly controls the degree of flatness, effectively enhances flatness in diffusion models, whereas other well-known methods such as Stochastic Weight Averaging (SWA) and Exponential Moving Average (EMA), which promote flatness indirectly via ensembling, are less effective. Through extensive experiments on CIFAR-10, LSUN Tower, and FFHQ, we demonstrate that flat minima in diffusion models indeed improves not only generative performance but also robustness.