Large Multimodal Models (LMMs) rely on pre-trained Vision Language Models (VLMs) and Large Language Models (LLMs) to perform amazing emergent abilities on various multimodal tasks in the joint space of vision and language. However, the Typographic Attack, which shows disruption to VLMs, has also been certified as a security vulnerability to LMMs. In this work, we first comprehensively investigate the distractibility of LMMs by typography. In particular, we introduce the Typographic Dataset designed to evaluate distractibility across various multi-modal subtasks, such as object recognition, visual attributes detection, enumeration, arithmetic computation, and commonsense reasoning. To further study the effect of typographic patterns on performance, we also scrutinize the effect of tuning various typographic factors, encompassing font size, color, opacity, and spatial positioning of typos. We discover that LMMs can partially distinguish visual contents and typos when confronting typographic attacks, which suggests that embeddings from vision encoders contain enough information to distinguish visual contents and typos in images. Inspired by such phenomena, we demonstrate that CLIP's performance of zero-shot classification on typo-ridden images can be significantly improved by providing more informative texts to match images. Furthermore, we also prove that LMMs can utilize more informative prompts to leverage information in embeddings to differentiate between visual content and typos. Finally, we propose a prompt information enhancement method that can effectively mitigate the effects of typography.