Steering AI-Driven Personalization of Scientific Text for General Audiences

Digital media platforms (e.g., social media, science blogs) offer opportunities to communicate scientific content to general audiences at scale. However, these audiences vary in their scientific expertise, literacy levels, and personal backgrounds, making effective science communication challenging. To address this challenge, we designed TranSlider, an AI-powered tool that generates personalized translations of scientific text based on individual user profiles (e.g., hobbies, location, and education). Our tool features an interactive slider that allows users to steer the degree of personalization from 0 (weakly relatable) to 100 (strongly relatable), leveraging LLMs to generate the translations with given degrees. Through an exploratory study with 15 participants, we investigated both the utility of these AI-personalized translations and how interactive reading features influenced users' understanding and reading experiences. We found that participants who preferred higher degrees of personalization appreciated the relatable and contextual translations, while those who preferred lower degrees valued concise translations with subtle contextualization. Furthermore, participants reported the compounding effect of multiple translations on their understanding of scientific content. Given these findings, we discuss several implications of AI-personalized translation tools in facilitating communication in collaborative contexts.