Generative models for graphs often encounter scalability challenges due to the inherent need to predict interactions for every node pair. Despite the sparsity often exhibited by real-world graphs, the unpredictable sparsity patterns of their adjacency matrices, stemming from their unordered nature, leads to quadratic computational complexity. In this work, we introduce SparseDiff, a denoising diffusion model for graph generation that is able to exploit sparsity during its training phase. At the core of SparseDiff is a message-passing neural network tailored to predict only a subset of edges during each forward pass. When combined with a sparsity-preserving noise model, this model can efficiently work with edge lists representations of graphs, paving the way for scalability to much larger structures. During the sampling phase, SparseDiff iteratively populates the adjacency matrix from its prior state, ensuring prediction of the full graph while controlling memory utilization. Experimental results show that SparseDiff simultaneously matches state-of-the-art in generation performance on both small and large graphs, highlighting the versatility of our method.