We present a model of pragmatic language understanding, where utterances are produced and understood by searching for regularized equilibria of signaling games. In this model (which we call ReCo, for Regularized Conventions), speakers and listeners search for contextually appropriate utterance--meaning mappings that are both close to game-theoretically optimal conventions and close to a shared, ''default'' semantics. By characterizing pragmatic communication as equilibrium search, we obtain principled sampling algorithms and formal guarantees about the trade-off between communicative success and naturalness. Across several datasets capturing real and idealized human judgments about pragmatic implicatures, ReCo matches or improves upon predictions made by best response and rational speech act models of language understanding.