Modern recommender systems aim to deeply understand users' complex preferences through their past interactions. While deep collaborative filtering approaches using Graph Neural Networks (GNNs) excel at capturing user-item relationships, their effectiveness is limited when handling sparse data or zero-shot scenarios, primarily due to constraints in ID-based embedding functions. To address these challenges, we propose a model-agnostic recommendation instruction-tuning paradigm that seamlessly integrates large language models with collaborative filtering. Our proposed Recommendation Language Model (RecLM) enhances the capture of user preference diversity through a carefully designed reinforcement learning reward function that facilitates self-augmentation of language models. Comprehensive evaluations demonstrate significant advantages of our approach across various settings, and its plug-and-play compatibility with state-of-the-art recommender systems results in notable performance enhancements.