Neural message passing algorithms for semi-supervised classification on graphs have recently achieved great success. However, these methods only consider nodes that are a few propagation steps away and the size of this utilized neighborhood cannot be easily extended. In this paper, we use the relationship between graph convolutional networks (GCN) and PageRank to derive an improved propagation scheme based on personalized PageRank. We utilize this propagation procedure to construct personalized embedding propagation (PEP) and its approximation, PEP$_\text{A}$. Our model's training time is on par or faster and its number of parameters on par or lower than previous models. It leverages a large, adjustable neighborhood for classification and can be combined with any neural network. We show that this model outperforms several recently proposed methods for semi-supervised classification on multiple graphs in the most thorough study done so far for GCN-like models.