We study oblivious sketching for $k$-sparse linear regression under various loss functions such as an $\ell_p$ norm, or from a broad class of hinge-like loss functions, which includes the logistic and ReLU losses. We show that for sparse $\ell_2$ norm regression, there is a distribution over oblivious sketches with $\Theta(k\log(d/k)/\varepsilon^2)$ rows, which is tight up to a constant factor. This extends to $\ell_p$ loss with an additional additive $O(k\log(k/\varepsilon)/\varepsilon^2)$ term in the upper bound. This establishes a surprising separation from the related sparse recovery problem, which is an important special case of sparse regression. For this problem, under the $\ell_2$ norm, we observe an upper bound of $O(k \log (d)/\varepsilon + k\log(k/\varepsilon)/\varepsilon^2)$ rows, showing that sparse recovery is strictly easier to sketch than sparse regression. For sparse regression under hinge-like loss functions including sparse logistic and sparse ReLU regression, we give the first known sketching bounds that achieve $o(d)$ rows showing that $O(\mu^2 k\log(\mu n d/\varepsilon)/\varepsilon^2)$ rows suffice, where $\mu$ is a natural complexity parameter needed to obtain relative error bounds for these loss functions. We again show that this dimension is tight, up to lower order terms and the dependence on $\mu$. Finally, we show that similar sketching bounds can be achieved for LASSO regression, a popular convex relaxation of sparse regression, where one aims to minimize $\|Ax-b\|_2^2+\lambda\|x\|_1$ over $x\in\mathbb{R}^d$. We show that sketching dimension $O(\log(d)/(\lambda \varepsilon)^2)$ suffices and that the dependence on $d$ and $\lambda$ is tight.