We propose an approach for annotating object classes using free-form text written by undirected and untrained annotators. Free-form labeling is natural for annotators, they intuitively provide very specific and exhaustive labels, and no training stage is necessary. We first collect 729 labels on 15k images using 124 different annotators. Then we automatically enrich the structure of these free-form annotations by discovering a natural vocabulary of 4020 classes within them. This vocabulary represents the natural distribution of objects well and is learned directly from data, instead of being an educated guess done before collecting any labels. Hence, the natural vocabulary emerges from a large mass of free-form annotations. To do so, we (i) map the raw input strings to entities in an ontology of physical objects (which gives them an unambiguous meaning); and (ii) leverage inter-annotator co-occurrences, as well as biases and knowledge specific to individual annotators. Finally, we also automatically extract natural vocabularies of reduced size that have high object coverage while remaining specific. These reduced vocabularies represent the natural distribution of objects much better than commonly used predefined vocabularies. Moreover, they feature more uniform sample distribution over classes.